AI Insights · Timothy · April 2023
Top 5 Wellness Apps in Australia Q1 2023 Performance
Explore the performance of the top 5 wellness apps on a unified platform in Australia during Q1 2023, including trends in downloads, revenue, and active users.
In the first quarter of 2023, the top 5 wellness apps in Australia showed varied performance metrics on a unified platform, according to data from Sensor Tower. Here’s a closer look at their weekly downloads, revenue, and active users.
Breeze: Mental Health experienced a significant increase in weekly revenue, peaking at approximately $23.4K in the week of February 20. Weekly downloads saw a notable decline from 15.6K in late January to 4.5K by the end of March. Meanwhile, weekly active users reached a high of 44.3K in late January, before gradually decreasing to around 31.7K by the end of the quarter.
ShutEye®: Sleep Tracker, Sound showed impressive growth in weekly revenue, starting at $6.5K at the end of December and reaching a peak of $30.2K in mid-March. Weekly downloads also saw a surge, peaking at 18K in late February before dropping to 4.1K by the end of March. The app’s weekly active users increased significantly, peaking at 21.3K in late February, then decreasing to around 9.9K by the end of March.
Calm maintained strong weekly revenue throughout Q1, peaking at approximately $86.1K in late January. Weekly downloads fluctuated, with a peak of 9K in mid-March. The app consistently had high active user numbers, peaking at 88.9K in early January and ending the quarter with around 79.8K active users.
Feelsy: Stress Relief · Relax saw steady growth in weekly revenue, starting at $2.2K at the end of December and reaching $5.7K by the end of March. Weekly downloads peaked at 14.3K in mid-March. The app’s weekly active users saw a significant increase from 35K at the end of December to 64.4K by mid-March.
Balance: Meditation & Sleep experienced a decline in weekly revenue, starting at $27.1K in late December and dropping to around $7.2K by the end of March. Weekly downloads remained relatively stable, peaking at 4.9K in late January. Weekly active users showed a gradual increase, peaking at 12.9K in late March.
For more detailed insights and data, visit Sensor Tower.
